• ICONSIAM reinforces “Creating Shared Value” concepts, officially launches longest multimedia water feature in Southeast Asia – “ICONIC Multimedia Water Features” is last piece of jigsaw to help Chao Phraya River become “Next Global Destination”
• Leverages “Chao Phraya River Master Vision” and collaborates with all sectors to strengthen Thailand’s tourism sector, spreading benefits to all.
• Collaborates with world-renowned fountain design firm GHESA Water & Art, designer of over 3,000 fountain projects worldwide, to create a world-class phenomenon on Thai soil to highlight the magnificence of the Chao Phraya River on a global stage.
Bangkok (25 January 2019) – ICONSIAM, the mega city project of futuristic living and an iconic landmark of Thailand’s eternal prosperity on the Chao Phraya River, in partnership with the Tourism Authority of Thailand, the Pacific Asia Travel Association (PATA), the Association of Thai Travel Agents (ATTA), the Thailand Convention and Exhibition Bureau (TCEB), Bangkok River Partners, the Association of Chao Phraya Commerce, the Thai Shipping Association as well as other related agencies and organisations, today, held the inauguration ceremony for Thailand’s new global attraction on the Chao Phraya River known as the “ICONIC Multimedia Water Features”, which is one of the Seven Wonders of ICONSIAM. At over 400 metres, it is the longest water dance in Southeast Asia featuring a combination of light, colour, sound and multimedia and set in front of beautiful vistas across the Chao Phraya River. It seeks to glorify and highlight the grandeur of the river for the world to be impressed while attracting local and international visitors to the Chao Phraya River.
Held at River Park, ICONSIAM, the opening ceremony was attended by the most distinguished people from agencies, organisations, and associations playing an important role in driving tourism in Thailand forward, together with business partners of ICONSIAM as well as many celebrities who joined to witness the momentous occasion. Among the well-known celebrities present were the Gubgib-Bie-Pao Pao family, Esther Supreeleela, ‘Ken’ Phupoom Pongpanupak, AF alumni namely Nim, Tee, Baimon, Focus, Mac, Ploysai, Bass, Jackie, Ice, ‘Jeab’ Sopidnapa Chumpanee Dabbaransi, ‘Mona’ Wipawee Korman, ‘Jan’ Siranuj Rojanasatien, Ploy Mahadumrongkul, ‘Kat’ Wantita Lewchalermwong, ‘Ming’ Suwara Sanitwong Na Ayudhya, ‘Yingair’ M.R. Chanladda Yukol, Lina Leenutapong Amornsiri and Jarudej Boonyasit, and many more.
Mrs. Chadatip Chutrakul, Director of ICONSIAM Co., Ltd., said, “ICONSIAM marks the bringing to life of the concept of ‘Creating Shared Value’ on a scale as never before been seen anywhere in the world. The ‘Chao Phraya Master Vision’ was announced 5 years ago, pioneering a historical and national collaboration among multiple different enterprises, the government and private sectors, historic locations, civil society, 5-star hotels and communities along the riverside. Since its launch, there have been many collaborations, with the best example being the Amazing Thailand Countdown 2019 and its fireworks display which was viewed by more 1.5 million people. ICONSIAM itself welcomed more than 200,000 visitors in a single day for the event. The event brought fame to Thailand and let the world witness the grandeur and beauty of the Chao Phraya River via the world’s leading media such as CNN, BBC, and Reuters. This is a part of the collaborations envisaged in the ‘Chao Phraya Master Vision’ to help make the Chao Phraya River a significant global destination for tourism.”
ICONSIAM is a city that is the centre of a vast array of wonders in art and culture. It offers the best in shopping and entertainment made possible through the collaboration of business organisations that are both big and small. A lot of individuals have come together from different professions. They share a desire to build a venue where all that makes Thais can be presented in the most exquisite way possible. They come together to build a new icon which will become a mega phenomenon that will epitomise ‘Creating Shared Value’, uniting all stakeholders and spreading prosperity to communities, society and the nation. This is embodied in every element within ICONSIAM, and especially the seven wonders.
“The ICONIC Multimedia Water Features is one of the Seven Wonders at ICONSIAM. It is Southeast Asia’s longest water dance show stretching over 400 metres with a mix of light, colour, sound and multimedia. It is also the most diverse show of its kind in the world in terms of how multimedia it is. It is also a medium for the display of Thai customs and culture. It is another pride of ICONSIAM to have created a new global attraction for Thailand on the Chao Phraya River that highlights the value and grandeur of the river for the world to see.” said Mrs. Chutrakul.
Miss Somradee Chitchong, Deputy Governor for Administration of Tourism Authority of Thailand, said, “The arrival of ICONSIAM, and SookSiam located inside ICONSIAM, as well as the latest creation of the ‘ICONIC Multimedia Water Features’ that is a truly global scale attraction on the Chao Phraya River, will help bolster the image of Bangkok’s tourism to be on par with other great metropolises. All of this will be of some additional help to Thailand’s travel agents in marketing and selling tour programs, as well as be a big support to tourism along the Chao Phraya River, while also supporting tourism in Bangkok and Thailand, overall. ‘ICONIC Multimedia Water Features’ has the potential to be another major attraction to boost the appeal of Thailand and is the last important piece of the jigsaw to ignite the fulfilment of the potential of the Chao Phraya River to become the next great global destination.”
Mr. Carlos Pissarra, Chief Executive Officer of GHESA Water & Art, a world-renowned fountain design firm which has designed more than 3,000 fountains around the world, said, “The collaboration with ICONSIAM aims to create a world-class phenomenon on Thai soil in the form of a spectacular fountain show using the world’s most advanced technology. The heart of the show lies in the combination and presentation of the beauty of traditional Thai customs and culture in seamless harmony at River Park, which is an outdoor space with the beauty of the river landscape in full view, allowing us to present Thailand’s new spectacular attraction which is second to none in the world.”
One of the highlights of the ICONIC Multimedia Water Features is the shooting up of water jets using compressed air technology in combination with a technique of shooting 2D, 3D and 4D jets that can spin. The jets are shot up into the air at different heights, the highest of which is around 35 metres. Another highlight is the use of cybernetic technology to shoot fountain jets in bursts of 0.1 second to create images of flowers as well as form a water curtain on which to project images to the accompaniment of Thai music. It is a perfect blend of modernity and traditional Thai customs. The ICONIC Multimedia Water Features is open to the public free of charge every day and has 3 shows, daily, at 18.30, 20.00 and 21.00, at River Park, ICONSIAM.
ICONSIAM is holding a photography contest for the ICONIC Multimedia Water Features with the theme ‘The Symphony of the Chao Phraya River’ to promote tourism by showing the beauty of Thailand’s new global attraction through photographs. Members of the public are invited to submit entries in two categories: photos from photography cameras and photos from smartphone cameras. Up for grabs are prizes valued at a total of Bht 800,000. Contestants may start posting their photographs from 25 January onwards. Winners will be announced on 25 February 2019. For more information, please go to www.iconsiam.com.
