ANA Aeroportos (ANA) and AREAS have unveiled their revamped gifts and souvenirs concept, Portfolio – Made of Portugal, at Lisbon Airport.
The store, which is the brand’s flagship, has been completely renovated. Its inauguration also marked the launch of the brand’s new website.
According to Portfolio, “it was essential to renovate what has always been viewed as the brand’s flagship [store]. This will help advance Portfolio’s ambition to make its stores an ever more emotional and sensory experience, and thus increase the store’s sense of place.”
The store showcases the best of Portugal anchored in five worlds – Culture, Crafts, Design, Fashion and Flavours – and harnesses technology to “allow the brand to convey all the sensations of our country to passengers”, Portfolio said.
This includes a ‘Tasting Experience’ where passengers can enjoy a glass of premium wine; an ‘Emotions’ area where passengers can feel typical Portuguese materials, such as burel or cork, and select from an exclusive format touch screen incorporating sound shower technology; and a ‘Fashion’ area featuring major Portuguese designers and brands “which will be updated regularly, just like a concept store”.
The renovated store, which opened in December, also features new brands and products, ANA said.
Portfolio’s new website, www.portfolio-store.pt, allows customers to virtually visit Portfolio stores and to explore the brands and products showcased within them.
ANA launched this first store in Lisbon in 2012, and subsequently opened stores in the airports of Madeira, Porto and Faro.
