The brand, which specialises in the distribution of professional hair and beauty products, plans to open 40 stores in France this year.
Continuing with the pace of expansion set last year, which saw the brand inaugurate seventeen stores, including a first in Italy in the city of Milan, Bleu Libellule intends to open 40 new addresses in France this year.
In particular, the brand intends to continue with its dynamic expansion with openings in particular in Cognac – Charent, Aix-en-Provence – Bouches-du-Rhone, and Montigny-les-Cormeilles – Val-d’Oise.
Furthermore, the brand intends to also open new points of sale in Italy and in particular, Lombardy. By 2026, the brand could have 50 stores in the region of La Botte, which would lead to the employment of 200 people.
In 2021, despite the ongoing Coronavirus pandemic, the group recorded a revenue of €142M, up by 11.36 per cent. The brand currently has 220 stores in France, Luxembourg and Italy.
