Apparel Group, the industry-leading fashion conglomerate, is thrilled to unveil a strategic partnership with Forever New, a renowned global womenswear brand founded in Melbourne, Australia.
This exciting partnership marks the introduction of Forever New in the Middle East, with the inauguration of three flagship stores in Kuwait and a robust online presence on 6thStreet.com in United Arab Emirates (UAE).
Forever New is synonymous with contemporary elegance and style, offering women timeless fashion pieces that blend the perfect mix of seasonal trends, feminine silhouettes and distinctive detailing. The brand’s commitment to quality and its unique approach to fashion have garnered a loyal following, making it a prominent name in women’s apparel.
Neeraj Teckchandani, CEO of Apparel Group, commented on this momentous partnership, “We are excited to bring Forever New’s unique aesthetic and quality collections to the fashion-savvy consumers of Kuwait and the UAE. This collaboration is a testament to Apparel Group’s ongoing commitment to elevating the fashion landscape in the region and providing unparalleled shopping experiences. Forever New’s timeless elegance and contemporary designs are a perfect fit for our market, and we are confident that the brand will be warmly embraced by our customers.”
