Indian online footwear brand Ludic is extending its presence offline by partnering with retail stores such as Broadway in Hyderabad and Flxy in Pune.
The move aims to reach a wider audience in key metro markets and strengthen its brand identity by offering a physical retail experience.
Ludic’s offline stalls will showcase its footwear, apparel and accessories, allowing customers to experience the products firsthand. The company also plans to engage shoppers through in-store activations, product launches and events.
“We are excited to share our unique brand story with both outlets and showcase our design-forward approach more tangibly,” said Ishit Jethwa, Founder of Ludic.
