The world-renowned brand is strengthening its presence in Guatemala with a pop-up shop at the Miraflores shopping centre in the capital city.
The French brand has launched in the country in partnership with Perfumerías Fetiche, with the promotion running until the end of the month.
Located on the first floor of the complex, the exhibit brings together fragrances from the French brand and activities related to its visual identity. Blue, nautical stripes and bottles shaped like torsos accompany the experience.
Le Male In Blue Eau de Parfum takes centre stage. The limited edition is available in 75ml and 125ml bottles and is also sold at Perfumerías Fetiche stores nationwide.
The program includes free activities and personalised accessories with references to art and tattoos. Daniela Ramírez, Brand Manager for Fetiche in Guatemala, connects the concept to the creative universe of Gaultier’s sailor.
Foreign brands are generating increasing interest in Central American markets, always in partnership with local companies.
