Dutch Bros is getting even more bullish on store expansion as it enters the consumer packaged goods market.
The fast-growing drive-thru coffee chain, which unveiled its 1,000th outpost in February, says its goal is to reach 2,029 shops in 2029. Looking further out, Dutch Bros now sees the potential for 7,000-plus locations nationwide, up from its previous estimate of 4,000 shops.
The Dutch Bros management team addressed the company’s long-term growth goals at its Investor Day meeting, which was held at its support centre in Tempe, Arizona.
“Led by field operations teams deeply rooted in our culture and hungry to grow and supported by a leadership team with complementary skills and first-hand knowledge of scale, we are well positioned to deliver sustainable, long-term value while staying true to our mission of making a massive difference, one cup at a time,” said Dutch Bros President and CEO Christine Barone.
In other long-term goals, Dutch Bros projects annual revenue growth of approximately 20 per cent, supported by annual new shop growth in the mid-teens and low-single digit same shop sales growth. In an update on Dutch Bros’ first quarter, Barone said same-store sales increased 4.6 per cent through March 24, compared to the same period in 2024.
