The leading British independent design company and a true fashion institution, has announced its foray into the Middle Eastern retail market with the opening of its new store in the Kingdom of Saudi Arabia.
It is situated on the first floor of Solitaire development – a luxurious retail, lifestyle and entertainment destination in the Saudi capital of Riyadh.
An iconic British design company now in its sixth decade, Paul Smith has helped to define the fashion landscape with its novel approach to tailoring and its central design philosophy of ‘classic with a twist’.
Carrying a selection of menswear, womenswear and accessories, the company’s new location in Riyadh features themes and inflections familiar to long-time Paul Smith devotees, said the top retail brand in a statement.
The shop has a glass façade, etched with the brand’s Shadow Stripe motif, directly behind which is a textured render wall in a punchy shade of yellow. The playful combination of materials, colour and pattern sets the tone for the shop’s equally idiosyncratic interior, it stated.
Upon passing through the doors and into the shop, walking upon a floor of cool grey limestone, visitors will discover all manner of carefully designed fittings and fixtures, inspired by Sir Paul’s love of 20th century modern art.
