EuroShop is celebrating its 60th anniversary from 22 to 26 February 2026 and Düsseldorf has become the vibrant centre of international trade – and umdasch The Store Makers invites you to a festival of colours, ideas and diverse possibilities.
Under the motto ‘Colours of Retail – Where Experience Meets Efficiency’, they will not simply be presenting a trade fair stand, but a curated world of experience that showcases retail as a lively interplay of emotion and efficiency.
Designed by in-house designers and experts from the Store Consult & Digital Creation team, the presentation serves as a walk-in reference project: inspiration, planning, materiality, implementation expertise and digital touchpoints merge into a holistic exhibition that shows what the Store Makers stand for and what retail needs today – namely diversity and structure, emotion and precision, experience and efficiency.
The façade alone makes a statement: over 20,000 colourful logo tiles form a four-metre-high visual curtain that arouses curiosity about what lies behind it. The entrance resembles a festival gate: synchronised LED animations welcome visitors and open up a view into a world where ideas, experiences and processes interlock harmoniously.
Inside, the Experience Route leads deep into the creation of emotional brand worlds, while the Efficiency Route draws attention to scalable, practical solutions for modern retail and brand spaces. Both routes are grouped radially around the central arrival and information area, which in turn is divided into a total of ten themed areas, like pieces of a large retail cake. These present the entire spectrum of solutions offered by umdasch The Store Makers and bring the ‘Colours of Retail’ to life as a vibrant journey.
