The brand-new Decathlon store will be a standalone unit with dedicated customer entrance and complement IKEA’s range of well-designed, quality and affordable home furnishings.
IKEA has unveiled plans for a new Decathlon store to open within IKEA Croydon – and customers don’t have long to wait, with the doors set to open this spring.
The Decathlon store will be a standalone unit with a dedicated customer entrance, spanning 1,188sq m of retail space within the 25,000sq m IKEA store. The move will see IKEA Croydon become a one-stop shopping destination for lifestyle needs where customers can be inspired and design and create their dream home spaces at IKEA, alongside discovering new sporting passions and the joy of being active at Decathlon.
IKEA Croydon will be the first UK store to pilot this partnership. The retailers share a commitment to offering well‑designed, high‑quality products at accessible prices, helping customers create a better everyday life, both in and out of the home.
IKEA’s latest Life at Home Report 2025 – one of the world’s most comprehensive studies into how people live and what contributes to their happiness at home – shows that over a third (36 per cent) of people in the UK say spending time on hobbies and personal interests is their main source of enjoyment at home.
Decathlon’s offer will reflect this need by providing a curated selection of more than 5,000 products across hiking, camping, running, fitness, swimming, cycling and more. By bringing its technical excellence and iconic gear to this new hub, Decathlon aims to help customers pursue the activities they love and experience the joy of being active. The one-stop destination will also champion circularity, offering services such as Buyback to keep high-quality gear in play, alongside Click & Collect for a seamless shopping experience.
As the brand transitions to its new home, local customers and members will be fully supported and kept informed every step of the way. Plans will soon be revealed around launch activities and opening offers delivered by a local team of passionate sports experts.
