Legacy Hotels Holding and 7 Management have formalised a strategic partnership to accelerate lifestyle hospitality expansion across MENA, signing an MOU that sets the stage for large-scale, experience-led developments across high-growth regional markets.
Expansion will begin in the GCC, with Bahrain identified as the first focus market, before rolling out across wider MENA territories.
Under the agreement, both groups will collaborate on a pipeline of flagship and large-scale projects across high-growth tourism and lifestyle markets. The focus will be on building integrated, experience-led destinations that move beyond traditional hotel models, aligning with regional demand for immersive hospitality and entertainment ecosystems.
On the agreement, Abdulrahman Almoayed said: “This collaboration reflects our long-term vision to invest in and develop hospitality assets that are driven by experience, relevance and scale. Partnering with 7 Management allows us to accelerate our expansion into lifestyle-led destinations that resonate with today’s travellers and local communities, while supporting the region’s broader tourism and economic ambitions.”
Rabih Fakhreddine added: “Across the region, there is a clear shift toward destinations where dining, entertainment and social life come together as one experience. This partnership creates a strong platform to accelerate our expansion across MENA, allowing us to scale our concepts with the right development partners and a shared long-term vision, while preserving the creativity and cultural identity at the heart of our brands.”
The collaboration is positioned as a growth accelerator, designed to support tourism diversification, strengthen local entertainment ecosystems and contribute to job creation and hospitality talent development in line with national economic transformation strategies.
