The independent, founder-driven company first started in Mevagissey, Cornwall, is set to launch a significant brand extension in some of its upcoming new location – RISE by Cornish Bakery.
The licenced RISE ‘concept bakeries’ mark the next evolution of the high-growth business with three of the seven upcoming openings carrying the name and bespoke-designed brand experience.
‘RISE by Cornish Bakery’ represents a next-level sector development in product, design, service experience, community engagement and trading hours and the concept will be rolled out in larger properties in key locations across the UK.
In 2021, Cornish Bakery’s founder, Steve Grocutt declared that ‘bakery is the new coffee shop’ and having delivered that reality across the UK, ‘RISE by Cornish Bakery’ sees the company pioneering the next ‘turn-of-the-dial’ in the bakery sector.
Grocutt’s said: “RISE represents a significant opportunity for us to reshape hospitality, driving a new direction and our shared mission to provide a ‘bakery for the community’, everywhere we go. Within our select RISE locations, we’ll be extending opportunities for our uniquely-designed bakeries to trade for additional hours whilst more deeply integrating into the social fabric of the surrounding communities.”
Grocutt continued: “Our ‘RISE by Cornish Bakery’ concept purposefully thins the boundaries between traditional bakeries and casual dining spaces. We’re taking the opposite of the lazy ‘cookie cutter’ approach, purposefully designing new flexible environments that showcase bigger spaces and inviting our guests to enjoy a morning pastry and speciality coffee, return for small plates and a glass of wine or local beer, meet friends and family, or settle in for a relaxed date – at any time of day or evening. RISE is a format designed for time well spent and given the larger spaces available in these bakeries; they’ll be a place in the local community to host talks, exhibitions, classes or events.”
The first confirmed ‘RISE by Cornish Bakery’ location is set to be Betws-y-Coed in Conwy, North Wales which will open in April 2026 – the company’s first footprint into Wales.
