Redical, owner and operator of The Liberty Romford, has announced the signing of Danish variety retailer Flying Tiger.
The brand will be taking a 4,500sq ft space within the destination. This latest deal further advances The Liberty Romford’s positioning as one of London’s leading satellite shopping centres.
The signing of Flying Tiger follows a series of high-impact signings at The Liberty Romford in the last 12 months, including Lovisa, MINISO, 80’s Casual Classics and Rituals. Together, these signings illustrate The Liberty Romford’s continued commitment to delivering a high-quality mix of retail, leisure and F&B that resonates with its catchment, drives footfall and enhances dwell time.
Flying Tiger is renowned for its fun, design-led and affordable product offering, which appeals across demographics and promotes high frequency visits. Its arrival at The Liberty Romford supports Redical’s vision of delivering ‘category-defining’ brands that enhance guest experience and drive incremental spend.
Daniel Tucker, Asset Manager at Redical, commented: “Flying Tiger is an incredibly complementary brand to add to our ever-evolving tenant line-up. Their unique retail format further enhances our broader offer and will strengthen our position as the destination of choice for the local community and wider London-satellite shoppers. The addition of Flying Tiger further reinforces our capacity to attract relevant national and international brands seeking high-quality locations outside central London.”
The signing of Flying Tiger reflects the next phase of The Liberty Romford’s transformation – from a traditional retail centre to a diversified, experience-led destination that meets 21st-century consumer demands.
