KIKO Milano is set to reopen its newly revamped store in Birmingham’s Bullring on 26 March, unveiling an elevated retail space designed to enhance the customer experience and showcase the brand’s latest innovations in beauty.
The redesigned store reflects KIKO Milano’s modern and trend-driven identity, offering a more immersive and engaging environment for shoppers. With a refreshed layout, updated fixtures and a focus on accessibility and discovery, the space invites customers to explore the brand’s extensive range of high-quality, affordable beauty products in a dynamic setting.
Located in one of the UK’s most iconic shopping destinations, the Bullring store has been transformed to embody KIKO Milano’s contemporary aesthetic. The updated design enhances product visibility and encourages interaction, allowing customers to experiment with textures, shades and finishes across makeup, skincare and accessories.
The reopening will also coincide with the launch of KIKO Milano’s new launch, the Love Fusion collection. With a launch campaign starring Emily Ratajkowski, the next-generation complexion range blends impressive skincare benefits with unparalleled makeup performance, offering hydration and long-wear in one step, for skin that is even, radiant and moisturised throughout the day. At the centre of the new range is the Love Fusion 24H Moisture Radiant Foundation, which delivers 24 hour hydration and barrier protection alongside 16-hour wear, and is available in 49 shades.
