The new Roger Vivier boutique at 20 Rue du Faubourg Saint-Honoré is located just 100 yards from its former store, which opened in 2004. The prime real estate spot is expected to bring a bump in visibility and foot traffic At 2,900 square feet, it’s the brand’s largest store worldwide and offers a full assortment of shoes and accessories — including handbags, jewelry, hats, belts and waistcoats.
While the new boutique is only slightly larger than its predecessor down the street, its layout is more spacious, with an atrium-style entrance dominated by a mobile sculpture by Christel Sadde. Dangling from its branches are silhouettes of Choc heels inspired by Roger Vivier’s original collages, which are dotted throughout the space.
The store plans to offer exclusive capsule collections on a seasonal basis, alongside the Atelier Vivier service, which allows customers to choose among 28 styles for shoes and seven styles for bags, selecting their own fabrics, leathers and buckles for more than 1,000 possible combinations. Shoe insoles and bag linings can be personalized with a name, initials, date or lucky number.
Atelier Vivier clients are welcomed in a dedicated space, the Salle d’Argent, finished in real silver leaf. The room, which can be closed off, is also designed to host VIP appointments, exclusive presentations and tailor-made experiences, while an artisan will make regular appearances in store to promote the made-to-order offering.
