Shell Thailand has opened its first Convenience+ store in partnership with Tops Daily, part of Central Food Retail, marking a major step in expanding its convenience retail footprint in Southeast Asia.
The pilot site in Nonthaburi introduces Shell Mobility & Convenience’s next-generation retail format in Asia. It is designed to elevate the in-store customer experience, strengthen retail partnerships, and provide a scalable platform for long-term growth, said Theswinder Kaur, Shell’s global alliance and commercial head.
Following the model pioneered by Shell Oman × AlMeera, this is Shell’s first Convenience+ store in Southeast Asia, with additional locations planned across Thailand by the end of this year.
The launch comes shortly after Central Retail Corporation Public Company Limited (CRC) consolidated its three major food business units under the Central Retail Food Group, effective March 1.
