DP Jewellers, among the largest retail jewellery brands in Madhya Pradesh and Rajasthan, announced the grand opening of its 12th showroom in Dhar. Located at Happy Villa Colony, the new showroom marked a significant milestone in the brand’s continued growth and regional expansion.
Recognising Dhar as one of the largest districts in Madhya Pradesh with immense potential, the brand had identified a clear gap in the presence of organised and trusted jewellery retailers in the region. With a strong and growing customer base already emerging from Dhar and nearby areas, the showroom was developed in response to consistent customer demand, further strengthening the brand’s accessibility and presence.
Spread across 3,000 square feet on a single floor, the showroom was thoughtfully designed to deliver a seamless and elevated shopping experience. It featured dedicated sections for silver, diamond jewellery, heavy gold collections, as well as lightweight designs, catering to diverse customer preferences and occasions.
DP Jewellers built its legacy on trust, purity, and transparency. Founded in 1940 by Late Shri Dhoolchandji Kataria, the brand upheld its commitment to assured purity, transparent billing, and accurate price disclosure across generations. It is trusted by over 3 million families across the country.
Speaking on the occasion, Mr. Anil Kataria, Founder, Promoter & Whole Time Director said, “We have received immense love and trust from customers, starting from Ratlam, which has empowered us to become a preferred choice for over 3 million families. The foundation of purity and transparency laid by our forefathers over 86 years ago continues to guide us today. The launch of our Dhar showroom is a result of consistent customer demand from the region, and we are confident it will meet and exceed expectations.”
Mr. Santosh Kataria, Chairman and Managing Director added, “DP Jewellers was built on a strong foundation of purity, which has now evolved into a legacy. This legacy has been strengthened over the years by Late Shri Pannalal Kataria, Late Shri Manohar Lal Kataria, and Shri Ratanlal Kataria. Today, the next generation is committed to taking this legacy forward as the brand continues to grow steadily.”
Highlighting the brand’s customer-centric approach, Mr. Vikas Kataria, Promoter said, “At DP Jewellers, we understand the emotional value associated with jewellery. Our skilled artisans craft each design keeping in mind evolving trends and customer preferences. We also offer customer-friendly schemes such as Swarn Samriddhi and Dazzling Diamond Scheme, enabling customers to purchase jewellery through convenient installments.”
Over the years, DP Jewellers expanded its presence across 11 key cities including Ratlam, Indore, Bhopal, Ujjain, Udaipur, Bhilwara, Kota, Banswara, Ajmer, and Neemuch. The addition of the Dhar showroom further strengthened its retail network, with plans underway to expand into newer markets across India.
The grand launch event was graced by the Kataria family, renowned television actress Rupali Ganguly, best known for Anupamaa, and prominent members of the local community. The launch witnessed an overwhelming response, with strong customer footfall and visible enthusiasm among Dhar residents.
About D.P. Jewellers
Founded in 1940 under the brand name D.P. Jewellers, D.P. Abhushan Ltd. has been synonymous with trust, purity, and craftsmanship for over 86 years. Listed in 2017, the company continues to uphold its heritage under the fourth generation of the founding family, led by the vision of Late Shri Pannalalji Kataria and his sons.
Today, D.P. Abhushan operates 11 showrooms across Ratlam, Indore, Udaipur, Bhopal, Ujjain, Bhilwara, Kota, Banswara, and has recently expanded to Ajmer and Neemuch, and launched a second showroom in Ratlam. The brand offers a diverse portfolio spanning gold, silver, diamond, and platinum jewellery, with collections celebrating every occasion from weddings and traditional to lightweight, trendy, and signature designs.
With its unwavering commitment to purity, transparency, and innovation, D.P. Abhushan continues to be a name that generations will trust and cherish.
