A Midwestern fast-casual steakburger chain has expanded its footprint with a new non-traditional location.
Freddy’s Frozen Custard & Steakburgers has opened a new restaurant within the Fort Lee Army installation commissary in Prince George County, Virginia. Opened on 15 April, the location marks the first military base location for Freddy’s, whose founder, Freddy Simon, was a World War II veteran.
“This is a really exciting milestone for us,” said Chris Dull, President & CEO of Freddy’s. “It’s meaningful because of Freddy’s military roots and it also demonstrates our ability to strategically adapt to different environments. We see this as a strong first step toward bringing Freddy’s to more military bases in the future.”
The Fort Lee restaurant marks Freddy’s 25th non-traditional location, including airports, student centres, stadiums and arenas. The company noted that it sees the potential for expanding onto more military installations in the future.
Founded in 2002, Freddy’s operates more than 580 locations across 36 states nationwide. The chain is known for its cooked-to-order steakburgers, all-beef hot dogs, shoestring fries, frozen custard treats and more.
