U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), recently grabbed the spotlight in Miami with the grand opening of its Bayside Miami Global Flagship Store.
Set against the iconic Miami skyline, the opening event celebrated the brand’s relocation from its former Bayside location into a newly expanded 3,000sq ft Global Flagship, an elevated destination designed to showcase the heritage of the sport while placing U.S. Polo Assn. at the centre of one of the city’s most dynamic retail and lifestyle hubs. With 1,200 stores around the world and thousands of other points of distribution across 190 countries, this U.S. Polo Assn. Bayside Flagship Store is contributing to the evolution of one of the fastest-growing brands in the world.
Hundreds of guests danced the night away along Bayside’s waterfront as they experienced U.S. Polo Assn.’s sport inspired lifestyle firsthand while also exploring the store’s expanded men’s, women’s and kids’ collections in the Flagship’s modern and immersive retail environment. The celebration featured a live mobile DJ, curated interactive brand moments, including athlete meet-and-greets, custom-embroidered polo shirts, swag bag giveaways and complimentary bites and cocktails, including the limited-edition U.S. Polo Assn. Rosé and the brand’s signature Divot Stomp Cocktail. A massive inflatable U.S. Polo Assn. polo shirt was also activated for fans to take photos with and post.
“Situated in Bayside Marketplace, one of the busiest and most important international retail destinations in Miami, our U.S. Polo Assn. Bayside Miami Global Flagship truly reflects the scale, energy and heritage of our multi-billion-dollar sports brand,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is proud to welcome global consumers to a location that represents the brand’s youthful and inspirational style, shares the story of our authentic connection to the sport of polo and supports the brand’s continued global growth in one of the world’s most dynamic markets.”
