In a market where homes and commercial spaces are becoming sharper expressions of identity, comfort, and lifestyle, Sedar Global continues to prove that longevity belongs to brands that evolve with the customer.
After more than 134 years in existence, today Sedar Global operates across 11 countries with more than 30 showrooms, serving residential, hospitality, government and large-scale commercial clients across the region.
“Founded in 1892, Sedar Global has grown from a family business into one of the region’s leading names in window treatments, soft furnishings and wall décor,” says Rami Selo, CEO of Sedar Global. “While the scale has changed, the thinking behind it hasn’t. There has always been a strong focus on how people live and how spaces should feel.”
What began as a specialist window décor business has steadily expanded into a broader lifestyle and interiors proposition. Sedar’s offering today includes curtains, blinds, wallpapers, upholstery, pergolas, awnings, folding doors and home automation systems.
“It wasn’t about adding more for the sake of it,” says Selo. “It was about responding to how spaces are evolving, more fluid, more personalised and more connected.”
That philosophy has helped the company stay relevant as homes become smarter, outdoor living gains importance and consumers seek more seamless design solutions.
Sedar Global’s portfolio combines in-house collections with collaborations featuring global names such as Armani/Casa, Versace Home, Missoni Home, Roberto Cavalli Home, Swarovski, Somfy and The Metropolitan Museum of Art. The result is a business that balances international aspirations with local trust, a combination that is increasingly valuable in today’s regional market.
