U.S. Polo Assn., India’s leading casualwear brand and the official brand of the United States Polo Association (USPA), further strengthens its retail footprint by foraying into Rajasthan with the launch of its marquee flagship store – an expansive, one-of-a kind retail destination, located at Horizon Tower – Jewel of India on JLN Marg, Jaipur.
Spanning approximately 3,000sq ft, the store marks a significant milestone for the brand in the region, serving as its largest store in Rajasthan and as Jaipur’s first New Identity store. It also introduces the brand’s evolved retail design language to the city, offering a reimagined and elevated in-store experience.
Strategically positioned on one of Jaipur’s most prominent high streets, the store brings to life U.S. Polo Assn.’s refreshed retail philosophy, one that blends contemporary design with the brand’s deep-rooted legacy in the sport of polo.
Adding to the significance of the launch, HH Maharaja Sawai Padmanabh Singh, Global Brand Ambassador for U.S. Polo Assn., graced the occasion, marking a momentous unveiling. His presence lent a sense of heritage, authenticity and grandeur to the event, reinforcing the brand’s enduring connection with the sport of polo.
The occasion celebrated a three-year long association between U.S. Polo Assn. and HH Maharaja Sawai Padmanabh Singh, further strengthening their shared legacy and commitment to the sport.
“Jaipur has always been incredibly close to my heart, not just as home, but as a place where the sport of polo holds so much history and emotion. To be part of the launch of the new U.S. Polo Assn. store here at Horizon Tower and to see the brand celebrate that connection in such a thoughtful way, is truly special. I’m grateful for moments like these that bring together heritage, sport and fashion so seamlessly,” said HH Maharaja Sawai Padmanabh Singh on the launch.
The store offers a curated selection across Menswear and Footwear. There is also a strong emphasis on polo shirts, a cornerstone of the brand’s identity and a key focus category for the year with the launch of the U.S. Polo Assn. Global Polo Shirt campaign: An Icon Born from the Game. Showcasing an elevated take on everyday dressing, featuring refined and breathable fabrics, each silhouette seamlessly helps transition across occasions. Seasonally relevant lightweight fabrics such as linens and modern shackets are a key part of the assortment as they further enrich the bringing together of comfort, functionality and contemporary styling.
