The company has launched its third site in the city, opening at Mall of the Emirates, adding more than 36,000sq ft as its Middle East expansion gathers pace.
The new store, launched in partnership with Alshaya Group, opened its ground floor retail space on Wednesday, offering more than 36,000sq ft of shopping space. A first-floor expansion adding a further 8,500sq ft is scheduled to open later this year.
Once fully completed, the Mall of the Emirates branch will become one of Primark’s largest locations in Dubai and employ more than 400 colleagues.
The launch also completes what the company has described as the “Dubai Primark hat trick”, with the retailer now operating three stores in the emirate following launches at Dubai Mall and City Centre Mirdif earlier this year.
John Hadden, CEO of Alshaya Group, said: “Today’s opening of Primark at Mall of the Emirates is a proud moment for Alshaya Group and our partnership with Primark as we open our third store in Dubai. But more so, this is a real reflection of the support of the UAE and Dubai and I’d like to thank our partners, landlords, the government – and of course our new Primark customers – for their support. We are now looking forward to building on this strong foundation as the brand continues to grow across the Middle East.”
Jose Luis Martinez De Larramendi, Director of International Expansion at Primark, added: “As we celebrate the opening of Primark at Mall of the Emirates in Dubai, I’d like to recognise and acknowledge our strong partnership with Alshaya Group on our third store in the UAE and fourth overall in the Middle East in less than a year. The excitement and response from shoppers to Primark opening its doors in the region has been amazing so far and we can’t wait to open in Bahrain and Qatar later this year.”
