Place Vendôme welcomes the opening of the first HOKA store in Qatar today, bringing one of the world’s fastest-growing performance footwear and apparel brands to the country’s leading retail and leisure destination.
Located at Place Vendôme, the 200,000 sqm retail, leisure and entertainment destination, the new 180 sqm HOKA store will showcase the brand’s full line-up of performance footwear, apparel and accessories, serving runners, fitness enthusiasts, lifestyle consumers and visitors looking for technical products that combine comfort, support and distinctive design.
The opening marks an important addition to Place Vendôme’s international brand mix and reflects the continued growth of Qatar’s lifestyle, sportswear and wellness retail market. It also strengthens the destination’s appeal to a broad customer base, from residents and families to tourists and regional visitors.
Shane Eldstrom, CEO of United Developers, said: “The opening of HOKA’s first store in Qatar is a significant addition to Place Vendôme and reflects the continued evolution of our excellent brand mix. The growth of lifestyle and athleisure brands has been the defining theme of Qatar’s recent retail market, and HOKA is sure to be a welcome addition to this mix.
“At Place Vendôme, we are focused on creating a destination that brings together luxury, fashion, lifestyle, leisure and hospitality in a way that reflects how people want to shop, spend time and experience Qatar today. The arrival of HOKA adds another important dimension to that offer.”
The Qatar store has been launched by Apparel Group, one of the region’s leading retail franchise groups, which operates a portfolio of international brands across the GCC and wider global markets. The store is located adjacent to brands including New Balance and Geox on Level One.
The arrival of HOKA follows a strong period of leasing momentum at Place Vendôme. In the first quarter of 2026, the destination secured 4,039 sq m of new leases across 10 new or upsized stores, including the arrival of New Balance’s first “Grey Store” in the Middle East, alongside new retail, leisure and food and beverage concepts including Armani Caffe, Le Relais De L’Entrecote and Eataly.
HOKA was conceived in the French Alps and has become recognised globally for its distinctive approach to cushioning, support and performance. The brand has built a fast-growing international following among elite athletes, everyday runners and consumers seeking high-performance footwear that can be worn for competitive sport through to everyday life.
