Primark has made its long-awaited Manhattan debut.
The global value fashion and home retailer has opened a flagship at 150th W. 34th St. in Herald Square, across from Penn Station in what’s called the Penn District. The 75,000-sq.-ft. location features 54,000 sq. ft of retail space, with four floors showcasing women’s fashion and accessories, menswear, children’s clothing and home goods. The prices reflect Primark’s value offering, with women’s denim starting at $12 and men’s T-shirts at $5.
Primark has been planning its Herald Square location “for years, however, it only took 30 weeks to bring to life,” Kevin Tulip, president of Primark U.S.
“We created a layout and assortment that appeals to the New York City shopper — whether they are a local, or an international or domestic tourist,” he explained. “New York City shoppers have an expectation. We will continue to analyze shopper patterns to reshape our layout and refit assortments based on their behaviors. Our goal is to feature the most dynamic store possible.”
The flagship marks Primark’s 11th store in the state of New York, and its eighth location in metro New York, complementing stores in Staten Island, Brooklyn, Queens and Long Island. It brings the retailer’s U.S. count up to to 40 locations across 13 states — and more stores are on the way. Eleven more locations are planned to open by the end of the year, Tulip said.
