The brand has made its European debut in Italy, launching a store in Rome and they have also announced that more stores are in the works for Italy.
The company behind the store were thrilled to share that balabala’s ribbon-cutting ceremony for their first European store and debut international Gen 8 store was held on 24 May at the Euroma2 Shopping Center in Rome.
The new Gen 8 concept features bright colours, curved layouts & modular displays for an immersive shopping experience. In addition, they are committed to offering curated everyday & special-occasion collections with premium fabrics & tailored design for Italian families.
They aspire to empower children to shine at every stage of their growth journey and bring Chinese children’s fashion to the world and this June, they are expanding to Milan and a second Rome location – three stores, two cities and one vision.
