French audio brand Devialet has reopened its redesigned Harbour City store in Hong Kong as part of its ongoing retail expansion and experiential store strategy in Asia.
Located in Tsim Sha Tsui, the store features a new concept developed by Devialet’s Paris design team, centred on customer engagement and minimalist merchandising. The updated space includes an open storefront, illuminated product displays and a dedicated listening room designed to enhance in-store product discovery.
The Harbour City location is one of the brand’s strongest-performing stores globally, according to Martin Ku, GM for Asia-Pacific at Devialet. “With the new elevated store design, Devialet welcomes music lovers, audiophiles, design enthusiasts and all discerning shoppers, offering a space where sound is not only heard, but rediscovered under a wave of raw emotion,” said Ku.
At the centre of the store is the ‘Blue Cube’, an enclosed listening space created to deliver immersive sound demonstrations, reflecting the growing role of experiential retail in the premium consumer electronics sector.
Devialet first entered Hong Kong in 2017 with its Asian debut inside the IFC Mall and currently has two stores in the market, with further stores in Singapore, Thailand and Malaysia.
