The business has expanded its store network to 1,550 outlets after opening 235 net new stores in the first half, as the pizza chain reported improving sales momentum in the second quarter.
Operated by DPC Dash, the business entered 15 new cities over the six-month period, bringing its footprint to 75. Expansion continued to be driven by lower-tier markets, which accounted for 1,018 stores, compared with 532 in Tier 1 cities.
The company said the growth reflects its ‘Go Deeper, Go Broader’ expansion strategy, which focuses on increasing store density in existing markets while extending into new cities.
During the quarter, DPC Dash also formed a strategic partnership with SCPG Group, one of China’s largest shopping mall operators, to accelerate store openings. The partnership will support expansion into new markets while strengthening the company’s presence in existing cities.
By the end of June, stores opened, under construction and signed accounted for about 89 per cent of DPC Dash’s full-year 2026 opening target, up from 65 per cent at the end of the first quarter.
Mainland China is now Domino’s second-largest international market by store count. The company said it “now holds all of the top 70 positions in the first 30-day sales ranking, further demonstrating China’s market potential and the strength of DPC Dash’s store execution model.”
The company attributed the performance to its ‘4D’ strategy, which combines network expansion with value-focused products, delivery capabilities and digital investment.
Looking ahead, the company expects to maintain its expansion momentum through the remainder of the year while continuing to invest in operations, product development and customer experience.
