The company continues to gain momentum, fuelled by investments in new stores, digital initiatives and strong demand across channels and categories.
The Canada-based, vertically-integrated fashion retailer is on track to open 11 to 12 new US stores and three repositions in its current fiscal year. On the company’s earnings call, CEO Jennifer Wong said Aritzia will make its debut in three new markets during the second quarter: Birmingham, Alabama; New Orleans and St. Louis. Wong also told analysts that Aritzia has moved to a larger store size.
“Ten years ago, we talked about an average boutique size of 6,000sq ft,” she said. “A few years later, we discussed average boutique sizes being 8,000sq ft and now we are at 10,000-plus square feet.”
Aritzia also operates large flagship locations. In late 2025, it opened a 25,000-plus square feet store in Manhattan’s Flatiron district. The retailer is on track to open one of its most ambitious locations to date, a flagship in its Vancouver hometown. Opening in 2027, the four-level, 40,000sq ft store at a site that formerly housed Nordstrom.
