The company has opened its first premium flagship store in Auckland, marking a milestone in the sportswear brand’s expansion in New Zealand.
The store features the brand’s latest performance technologies, innovations and lifestyle collections, offering consumers a wider range of New Balance products.
“As we continue to expand our global presence, we’re proud to strengthen our commitment to the New Zealand market and create a destination where consumers can experience the very best of New Balance,” said Dean Howard, Regional General Manager.
The brand said the opening forms part of its continued global retail expansion, bringing its products closer to consumers in key markets.
