The Madrid-based fashion brand continues its global expansion by extending its network in the Latin American market.
El Ganso has opened a new store in the Alto Las Condes shopping centre in Santiago, Chile, bringing its total number of stores in the country to nine.
With this new store, the company now has four of its own stores in the Chilean capital, also having a presence in Isidora Goyenechea, Parque Arauco and Casa Costanera. In addition, it has other points of sale throughout the country, including its own stores and spaces within department stores, such as Almacenes París in Alto Las Condes, Parque Arauco, Costanera Center and Marina Arauco in Rancagua.
El Ganso’s international expansion has focused particularly on Europe in recent months, with new openings in Lisbon and the Belgian city of Liège. However, the company had already strengthened its presence in Latin America with its entry into Colombia, where it first opened a store in Bogotá in August.
Founded by brothers Álvaro and Clemente Cebrián in 2004, El Ganso currently operates in markets such as France, Portugal, Chile and Mexico, although Spain continues to be the primary market for its business. The company closed its 2025 fiscal year with an 11 per cent increase in revenue, bringing its total turnover to €78M.
