The premium club brand of TUI Hotels & Resorts, is further expanding its presence in Egypt and will operate two clubs in Somabay in the future.
At the World Travel Market (WTM) in London this week, ROBINSON and the Abu Soma Development Company extended the contract for the existing ROBINSON SOMA BAY until 2028. At the same time, the partners are developing a second ROBINSON club around one kilometre away. The planned new-build resort, with around 250 rooms, will be designed as an adults-only resort and is scheduled to open in 2029.
In the future, two clearly positioned ROBINSON concepts in Somabay will cater to different holiday preferences: the existing ROBINSON SOMA BAY will retain its FOR ALL positioning and will undergo extensive modernisation following the opening of the new club. The planned new resort will have an adults-only concept, with a focus on sport, culinary experiences, entertainment and chill-out. Current plans envisage around 250 rooms.
“Somabay is an established and highly successful destination for ROBINSON. With a second club, we are creating an additional, clearly differentiated offering and reaching new customer groups. At the same time, we are making substantial investments in our existing club. This combination of growth, differentiation and the long-term development of our destinations is an important pillar of our strategy,” says Bernd Mäser, CEO TUI Hotels & Resorts.
The investment supports the growth strategy of TUI Hotels & Resorts: through differentiated hotel and club brands, TUI is expanding its offering in both existing and new destinations and reaching additional customer groups.
