The newly opened Vienna House by Wyndham Istanbul Bahçelievler brings the brand’s contemporary European lifestyle proposition to Türkiye.
Wyndham Hotels & Resorts has announced the opening of Vienna House by Wyndham Istanbul Bahçelievler, introducing the Vienna House brand to Türkiye for the first time and expanding Wyndham’s portfolio in the country to 12 brands. The opening further strengthens Wyndham’s leadership in Türkiye, where it is the largest international hotel franchisor in the country by number of hotels, with approximately 140 properties operating under Wyndham brands.
The debut comes as Istanbul continues to strengthen its position as one of the world’s leading travel destinations, attracting nearly 20 million international visitors last year, making it one of the world’s 10 most visited cities. The arrival of Vienna House reflects Wyndham’s strategy of bringing the right brands to high-growth markets and responding to evolving traveller preferences. With its “Endless Exploration” philosophy, the brand encourages guests to discover the character, culture and hidden stories of every destination they visit. Few cities embody that spirit more naturally than Istanbul, where centuries of history, diverse neighbourhoods and the meeting of Europe and Asia create endless opportunities for discovery.
As demand grows for more experience-driven travel, the opening adds a distinctive lifestyle offering to Wyndham’s portfolio in Türkiye, giving travellers greater choice while providing owners access to a differentiated international brand.
The Vienna House by Wyndham portfolio includes hotels across Europe, from established urban destinations such as Berlin and Amsterdam to distinctive secondary destinations. Following the brand’s recent expansion beyond Europe with the opening of a property in Vietnam, its arrival in Istanbul represents another step in Vienna House’s international growth. The Istanbul hotel is now open under a franchise agreement with ARES İstanbul Turizm, a long-standing Wyndham franchisee.
“The opening of Vienna House in Istanbul reflects both the strength and growing sophistication of Türkiye’s hospitality market, as well as our confidence in its long-term future. As the country’s largest international hotel company, we are proud to be growing alongside Türkiye’s tourism success, expanding our portfolio with brands that meet the evolving needs of travellers and hotel owners. Vienna House is perfectly suited to Istanbul, a city that inspires curiosity, discovery and cultural connection at every turn and further broadens the choice available as demand grows for more experience-led hospitality, while giving our owners more choice and our guests more ways to experience Wyndham,” said Arcan Bayraktaroğlu, Country Director for Türkiye, Wyndham Hotels & Resorts.
