Article to Add Two Stores to its US Expansion Plans

The direct-to-consumer modern furniture brand will open stores in Austin, Texas and Atlanta next year. The new Article stores are slated to open in the first and third quarters, respectively.

Located at Great Hills Market, the Austin, Texas, store will span 9,000sq ft, while the Atlanta store, located at Westside Provisions District, will span 12,000sq ft. A first for the brand, Article’s Texas store will feature a year-round outdoor furniture assortment.

Article said that Austin, Texas and Atlanta rank among the brand’s top 15 US cities by historical order volume, outperforming several major metropolitan markets and making them “natural choices” for brick-and-mortar expansion.

At Article showrooms, customers are able to shop for furniture in person and place orders in the store, with select decor and accent items also available for purchase. Free interior design services will also be available at both new locations for customers who need support with room layouts and design plans.

The brand opened its first-ever US showroom on 17 August in San Francisco’s Design District and has plans to open a store in Bellevue, Washington later this year. Article opened its first brick-and-mortar store in Vancouver in 2024.

Article plans to open four new stores in 2027, bringing its total footprint to eight stores across the US and Canada.

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