LuLu Group International’s retail arm Tablez has launched the first Build-A-Bear store in India. The American personalised, experiential toy-retail brand is now available at Toys R Us in Phoenix Marketcity, Bangalore. Selling customised stuffed toys, the firm aims to reach 9 million sales in the top 15 cities in India within five years out of standalone stores and Toys R Us shop-in-shop formats.
“The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to open the first store in Bangalore,” said Tablez MD Adeeb Ahamed. “Build-A-Bear is synonymous with creativity and novelty for children. I am sure that each child that enters our store will cherish their experience and leave with an indelible memory.
