Global sports brand PUMA and MTV announced an exciting new partnership that celebrates the intersection of pop culture and sport fashion. It marks the coming together of two industry game changers with a special-edition RS-X sneaker that celebrates the extreme reinvention of music culture.
Prior to this, in 2006, they had released the PUMA YO MTV Raps range that saw classic PUMA silhouettes inspired by the 80s hip hop show.
“We are thrilled to again partner with a brand that has successfully reinvented itself,” says Adam Petrick, PUMA’s global director for brand & marketing. “Both brands, MTV and PUMA have a longstanding history of pushing culture forward. Together, we have reinvented our 80s icon RS into another extreme style which embodies the mix of music and fashion.”
Keeping with the stories of extreme reinvention, PUMA is launching the all-new RS-X Tracks sneaker. Inspired by the evolution of music in this digital age, the latest addition to the RS-X range features aggressive, future-retro design elements that aptly play to the reinvention of music culture.
