At a press conference in Pudong Shanghai today, Chinese developer Shimao Property Holdings Limited (Forbes Top 500) and Belgian company IMPS announced the opening of China’s first Smurfs Theme Park.
The park is a cooperation between Shimao and IMPS, holder of the rights on the Smurf’s brand. KCC Entertainment Design has been appointed by these parties as the designer to ensure the DNA of the Smurf’s brand is respected and reflected in this family oriented Theme Park located in Dream City in Shanghai.
The press conference also highlighted the successful relation between China and Belgium and was attended by the general consul for Belgium Mr. Paul Lambert, the economic and commercial consul of Brussels Mr. Mattias Debroyer and the consul of Wallonia Export-Investment Agency Mr. Stephano Smars.
