Developers behind Abu Dhabi’s $1.2 billion Reem Mall have revealed how innovative data analytics and the introduction of an integrated e-commerce logistics hub will make it the world’s first fully digitally enabled smart shopping centre.
The innovative approach will allow Reem Mall to deliver superior sales potential, enhanced customer journey and personalised service, based on real-time, actionable insights into shopper behaviours and preferences, a statement said.
The insights were unveiled at the 5th Edition of the Retail Leaders Circle MENA Summit taking place in Dubai this week. “With digital transformation currently disrupting retail boundaries and on-demand shopping delivered wherever and whenever you want, the days of the traditional shopping mall are over,” said Milat Sayra Berirmen, digital experience manager for Reem Mall, during a keynote speech at the summit.
“At Reem Mall, we are leading this transformation by creating a totally new retail concept – the world’s first fully digitally enabled mall, supported by an integrated logistics hub… In a world where consumers expect any experience to be literally at their fingertips, we are taking this one step further by creating an on-demand connection between customers and retailers.” He said Reem Mall will deploy cutting edge solutions that will fuse e-commerce platforms with brick and mortar, creating a new retail model.
