This opening represents a significant milestone for the business as the first Fortnum’s store and restaurant concept outside of the UK. Responding to the thriving international demand for Fortnum’s products, service and hospitality, the shop and restaurant are set to complement its current retail partnerships across Asia including Lane Crawford in Hong Kong, Isetan Mitsukoshi in Japan and, most recently, Shinsegae in South Korea. It marks the continued development of the business and creates an opportunity to extend its best selling products to new and existing customers in Hong Kong, Mainland China and beyond.
“We are excited to establish our presence in Asia in such a pioneering development. K11 MUSEA, a unique retail destination in Hong Kong, speaks to the growing consumer demand for immersive experiences of art, culture and commerce,” says Ewan Venters, CEO of Fortnum’s. “As a business with creativity and innovation at its core, we believe that our partnership with K11 MUSEA is a natural fit for us.”
