Global athleisure market size will grow by USD 122.66 billion at a CAGR of nearly 7% during the period 2019-2023, and more and more activewear brands are finding their space in the market. While new players are popping up, activewear is pervading other environments other than gyms, from catwalks to office, and from airports to the streets. This pushes activewear brands to merge with fashion. Among others, Varley, blends London’s cosmopolitan elegance with L.A.’s active lifestyle.
Since its creation, the brand has registered a stable growth and has attracted many partners around the world, including more than 150 U.S. retailers such as Neiman Marcus, Bandier, Saks Fifth Avenue and Bergdorf Goodman, as well as 150 international retailers such as Selfridges, Harrods, Asos and Yoox.
The brand has been spotted on fit celebs Kourtney Kardashian and Alessandra Ambrosio. For its Asian expansion, to tap into the fastest-growing markets for activewear, Varley has teamed up with Bluebell and started its adventure from Korea.
