Global fashion label H&M has launched its Conscious Collection with Chinese actress Tong Liya among the 13 women featured in the promotional campaign. Every piece in the collection is made from sustainably sourced materials, such as 100-percent organic cotton, Tencel or recycled polyester.
“We’re absolutely thrilled to have this spring collection made out of sustainable materials,” said the brand’s head of design womenswear Maria Östblom. “With feminine, easy-going silhouettes, dreamy floral prints and separates all created by our in-house design team that can easily be mixed and matched, it shows how style and sustainability can work together beautifully.” – The floral prints and earthy colours of the collection are styled to complement feminine details such as ruffles, off-the shoulder necklines and balloon sleeves.
