In the latest sign that sustainability is the retail industry’s big trend, specialty outdoor gear retailer REI is “significantly” expanding its rental and used gear sales programs and trade-in options.
While REI, known for its co-op membership model, has historically hosted in-store “garage” sales a few times a year to resell gently used products that customers have returned, the new initiative is taking that up several notches, with used product sales now to be held year-round both in stores and online, REI interim president and CEO Eric Artz said.
The company, which has 154 stores in 35 states and D.C., also more than doubled its rental program to 85 locations in December. It plans to roll out the rental service to 115 stores this year and include items such as snowshoes, skis, snowboards and fully equipped camping and backpacking kits.
REI decided over a year ago to make rentals and what it described as “re-commerce” in used gear sales a key business focus to give customers a more affordable option to buy outdoor gear and allow those with growing children or little storage space to trade in or trade up. But perhaps the most critical driver behind these initiatives is Millennial shoppers, who make up a third of the company’s rental customers.
For more information, please visit: https://www.rei.com/used
