Located in West Hollywood, the Danish brand’s latest store is a stone’s throw away from fellow purveyor of Scandinavian chic, Acne. The location stocks Ganni’s womenswear, footwear, bags and accessories, as well as exclusive pieces, including swimwear. In line with current experiential retail trends, the store seeks to channel the brand’s signature aesthetic into a pastel-colored shopping destination featuring vintage design pieces and a photo collage wall.
The brand celebrated the opening of its LA location with a dinner at the Dresden in Hollywood. The event was hosted by Kate Foley, Dree Hemingway, Ganna Bogdan and Juliette Labelle, and attended by the likes of Christine Centenera, Richie Shazam and Lykke Li.
Ganni’s LA store is now open at 9004 Melrose Avenue, West Hollywood. The brand’s NYC location opened on October 18, at 40 Mercer Street, SoHo.
