The John Lewis & Partners department store has begun to offer its new beauty concept ‘The Beauty Society’ at the St David’s Shopping Centre in Cardiff. The new service will give shoppers the chance to receive independent advice on finding the products that are right for them from the retailer’s beauty guides. The guides will also offer advice, ranging from explaining the difference between acids and antioxidants to achieving the perfect flick.
‘We know how much our customers value interacting with our partners and appreciate the advice offered across all of our departments. The beauty guides within Beauty Society will bring even more to our customers looking for the very best and latest makeup and skincare advice – all experts in beauty and brilliantly trained by all of our brands.’ – Lea Wheeler, Head of Beauty – John Lewis Cardiff.
Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, Kate Grant said: “John Lewis has chosen to launch one of its three Beauty Society concepts in the UK at St David’s and this is a really exciting new addition to one of the centre’s anchor stores. Spending on beauty and cosmetic products is on the rise and this more personalised experience will be welcomed by visitors and beauty lovers looking for a more bespoke service.”
