The Chinese e-commerce company JD will open its largest offline store to date, today (Monday 11th November, 2019) in Western China. The 50,000sqm JD E-Space experience store opens on Singles Day in Chongqing, with 5G-driven technology centreplace. The company intends to enhance the current shopping experience by offering unique and immersive experiences, allowing customers to interact fully with state-of-the-art, innovative, and smart products from more than 1000 of the world’s leading brands in various themed experience areas.
JD E-Space features popular and bestselling offerings in product categories such as electronics, home appliances, and digital accessories to health, fitness and beauty products and office supplies. In particular, it brings experiential shopping to the electronics and home appliances category, enabling consumers to touch and test in store, and then buy online.
It also features some brand-experience zones, such as Apple’s largest authorised offline experience store; Microsoft’s first future smart home experience area in China; GE’s first omnichannel home appliances store in China; and Ninebot’s first authorised offline experience store in China.
“JD’s boundaryless retail strategy is to integrate online and offline retail, enabling customers to buy whatever they want, whenever they want, wherever they want.” said JD Home Appliances head of offline business Zisheng Yang. “Equipped with the most advanced technologies and state of the art products, JD E-Space provides consumers not only shopping convenience but also an immersive and interactive experience.”
Customers also have the chance to experiment with some new technologies at unprecedented connectivity speeds, because JD E-Space will be the country’s only major store to offer 5G network coverage. The store also features dynamic price tags to ensure store prices are aligned with online prices, QR codes for consumers to place orders instantly, and robots to guide customers and introduce products.
