Biarritz has welcomed a new A.P.C. store in the heart of the city, just a few steps from Place Bellevue, facing the Grande Plage and the Atlantic Ocean.
The Parisian brand, known for its denim, precise cuts and leather pieces and more broadly for its durable, well-crafted garments, offers menswear, womenswear and accessories in this new space.
The store is part of the Mistral concept, a system of prefabricated modules designed independently and then arranged within the space according to the layout of each location. In Biarritz, the selected materials are mottled navy felt and okoumé wood, bringing warmth and understated elegance to the overall design. The overall interior of the new store takes its cues from the world outside.
