A cult-fave, eco-friendly online sneaker brand is expanding offline.
Allbirds will open 20 stores next year, with many of them in the U.S., the company’s co-founder and Co-CEO Tim Brown stated. Allbirds, which launched online in 2014, opened its first physical stores in 2018, in its San Francisco hometown and in downtown Manhattan. The company’s signature footwear is made from renewable Merino wool, which it says minimizes odor, regulates temperature, and wicks moisture. Currently, Allbirds operates seven stores in the US, and six abroad, including three locations in China, according to its website. ‘We’re hugely excited about the channel, it’s a great opportunity for people to touch our product, to try our product.‘