The e-tail giant will launch its grocery stores on UK high streets by the end of the year as negotiations continue for 30 sites across the country.

Reports suggest that Amazon has finalised a deal to open ten of their high-tech cashierless Go grocery stores in the UK. The first store is expected to open by the end of the year, and the company is understood to be engaged in talks to open a further 20, most of which are understood to be situated near transport hubs.

Meanwhile Amazon is also in talks to open its other physical store franchises, including its Amazon Bookstore and 4-Star brands, in vacant stores across the UK’s shopping centres.

This suggests a big push into the UK’s grocery market, which Amazon has seen a record performance of during lockdown, and this move would see the country become its largest physical grocery market behind the US.