The massive retail and entertainment complex in East Rutherford, New Jersey, has announced the line-up of programming for Dream Fan Fest, a 39-day celebration surrounding the World Cup.
The celebration will feature viewing parties, live entertainment, celebrity and costume character appearances, brand activations, youth soccer clinics, giveaways and more.
Throughout the tournament, official match broadcasts will air across the property, with “marquee viewing experiences” and daily programming centred at The Rink @ The Arena. Programming throughout The Arena will be complemented by food and beverage offerings from American Dream’s restaurants, while DJs, live entertainment and giveaways add to the environment throughout each day. Admission is free on non-match days, and parking on those days will be available at standard American Dream rates.
The 2026 FIFA World Cup will feature 104 matches between 48 national teams from 11 June to 19 July 2026 in Canada, Mexico and the United States. The final match will be held on Sunday, 19 July at MetLife Stadium in East Rutherford, New Jersey.
“We are thrilled to unveil a dynamic line-up of programming that will position American Dream as the premier destination in the region to watch and celebrate the tournament,” said Adam Petrick, Chief Marketing Officer of American Dream. “From game day hospitality to immersive fan experiences beyond the matches, we are ready to welcome and entertain millions of visitors from around the world.”
