Just when hundreds of thousands of soccer fans will be streaming into the Meadowlands for the biggest show in sports, American Dream mall in the will be shining the lights on another stage across the vast parking lots.
Later this spring, the Dream Live Performing Arts Center will open its doors to a wide range of theatre, dance, comedy and live concerts. The 3,000-capacity venue will feature a state-of-the-art L-Acoustics sound system, along with best-in-class lighting and video production capabilities to support world-class performances.
Food and beverage services will be operated by Aramark, with ticketing managed through Ticketmaster.
“The Dream Live Performing Arts Center represents a significant step forward in our continued evolution as a global entertainment destination,” said American Dream Chief Marketing Officer Adam Petrick. “We are committed to delivering high-quality, immersive experiences for our guests and the Dream Live Performing Arts Center will serve as a platform for top-tier talent and diverse programming.”
Dream Live, said Petrick, will play a key role in American Dream’s World Cup programming beginning in June.
