Anta Sports Products Ltd. will kick off its India return next month with a store in the New Delhi suburb of Gurugram, the company’s local partner said, as the Chinese sportswear maker takes another run at the world’s most populous market.
Ten stores are planned across India by March 2027, said Kashika Malhotra, a Director at Brandman Retail Ltd. – Anta’s partner that’s spearheading the relaunch. Apparel will carry an average price of about 8,000 rupees ($85), positioning the brand in the premium segment of the market, while footwear will be priced at about 9,000 to 10,000 rupees on average, she said. “They see a lot of growth in India,” she said.
Anta is attempting to rebuild its presence in India after more than five years away. The Fujian-based company previously opened a store in India in 2020 but shut it soon after amid then deteriorating relations between New Delhi and Beijing.
Anta’s return comes as Indian consumers show renewed appetite for Chinese brands – from electric cars to smartphones – and as ties between the two countries show signs of improvement. Direct passenger flights resumed in October, easing travel curbs imposed after the 2020 border clash.
